BYSTEYN_

projects

PERYSH
Shoefy
it’s litter(ally) everywhere
7 countries 6 months

I design with the belief that good design should feel natural and instantly resonate with the viewer. A story should be felt within a second.

To me, design isn’t just about the final outcome—the process itself is just as valuable.

As Rick Rubin puts it:

"The creative energy exists in the journey to the making, not in the act of constructing."

This philosophy defines my work. I see my creative process as a product in itself, which is why I embrace raw, unfiltered documentation as part of my identity as a designer. My approach is simple yet impactful—design should be intuitive, effortless, and emotionally engaging.