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© BYSTEYN_ 2025

PERYSH

april 2020

Fashion

Creative director

I founded PERYSH in 2020 with the vision of building a brand that seamlessly blends creativity, purpose, and visual storytelling. Since the beginning, I’ve primarily operated as the creative director, leading the brand's visual identity and creative direction.

My responsibilities have spanned across brand development, product design, and concept creation. I’ve been deeply involved in shaping the narrative and tone of voice for PERYSH, ensuring that every touchpoint—whether digital or physical—reflects a consistent and compelling brand story. From ideation to execution, I’ve overseen the entire creative process, translating abstract ideas into tangible designs that resonate with our audience.

more info about PERYSH on the website

Collection video for FW23 collection

Shoot SS22 collection

Shoot capsule collection ‘Road to nowhere’