BYSTEYN_

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PERYSH
shoefy
it’s litter(ally) everywhere
7 countries 6 months

flowers in asia

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© BYSTEYN_ 2025

PERYSH

Fashion

Creative director

I founded PERYSH in 2020 with the vision to blend creativity, purpose, and visual storytelling. As creative director, I’ve led the brand’s identity and direction—shaping everything from concept to execution. My work spans brand development, product design, and narrative building, ensuring every touchpoint tells a cohesive and compelling story.

More info about PERYSH on the website or instagram

Collection video for FW23 collection.

Shoot capsule collection ‘Road to nowhere’.

Brand explainer video.

To explain the mission and vision behind the brand,
I created this explainer video.

It’s designed to capture the nostalgic essence at the heart of the brand, while also reflecting the modern approach that defines our identity.

Through a careful blend of storytelling, design, and emotion, the video brings our values to life in a way that feels both familiar and fresh.

Shoot SS22 collection.

Collection video for SS21 collection.