BYSTEYN_

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Shoefy
it’s litter(ally) everywhere
7 countries 6 months

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© BYSTEYN_ 2025

SHOEFY

july 2024

Branding

Client work

For Shoefy, I developed a complete visual identity, including a custom logo and a cohesive set of graphic elements. The branding was designed to be immediately applicable across retail and marketing platforms—ensuring consistency from packaging to promotional materials.

The creative direction focused on a clean, sporty aesthetic with a refined, sophisticated edge. By balancing boldness with minimalism, the visual language positions Shoefy as both dynamic and premium within its market.